Knowledge Center
Welcome to Bostrom’s Knowledge Center! We encourage you to visit this area for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management.
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How to measure the success of virtual events: 5 Metrics for Webinars
Live events are back! And we’re all glad …but the virtual events aren’t going anywhere. The popularity of webinars declined a bit after Covid but has leveled out. Roughly one in four content marketing programs includes webinars.
Bostrom Selected by Association of College & University Auditors for Management
Non-profit Focused on Continuous Improvement of Internal Operations and Processes Chooses Bostrom for Agile Association Management©.
Bostrom Announces Transition to a New Executive Leadership Team
Bostrom has today announced a transition to a new Executive Leadership Team (ELT) that will take effect on January 1, 2023 to support the company’s growth and accelerate implementation of its strategic priorities.
If You Want a Cultural Transformation, Go Back to Why
After coming out of the technology space to do marketing for associations, the last 19 years have taught me so much about purpose-driven organizations and human behavior.
Bostrom Signs Three Year Renewal as ASAE Alliance Partner
Bostrom is excited to renew its commitment as an ASAE Alliance Partner starting July 1, 2022, through June 30, 2025. Bostrom continues to remain the first and only Association Management Company (AMC) to participate in the program.
The Strategic Impact of Small, Regional Events: A Road Trip Success Story
When the Legal Value Network (LVN) inaugural conference was postponed from 2021 to 2022 due to the Delta Variant, LVN pivoted…(but not to virtual!) […]
Bostrom Announces Leadership Additions to Support Organizational Growth
Bostrom is excited to announce new leadership positions on the Executive and Strategic Management Teams to support recent growth and the operational and strategic goals of the organization effective July 1, 2022. Promotions to the Executive Team include Bryan White,...
Bostrom’s Josie Hernandez Selected for ASAE’s 2022-2024 Diversity Executive Leadership Program
Bostrom is excited to announce that Account Executive Josie Hernandez has been selected by ASAE for the 2022-24 class of the Diversity Executive Leadership Program (DELP). DELP is designed to help participants from underrepresented groups enhance their careers in...
Six Trends Driving the Post-Pandemic Future of Associations
This article first appeared in PIMA's Fall 2021 magazine. Pre-pandemic, the association world was already feeling the impact of a changing market dynamic with technology advancements, millennials and Gen Z changing the membership landscape, and digital strategy’s...
Striking a Balance: Crafting Your Agile Association Marketing Strategy
This article first appeared in Association Forum's Forum Magazine in May 2022. I recently asked my fellow Bostrom marketing colleagues to send me a buzzword that comes to mind when they think of what it takes for them to execute successful marketing strategies on...
Reimagine. Reroute. Reignite. Building an accessible virtual conference experience in the midst of a global pandemic
In 2021, facing the ever-changing landscape of the COVID pandemic, the American Association of Sexuality Educators, Counselors and Therapists (AASECT) decided to proceed with their first Virtual Conference in the organization’s history. Hoping to stand out in a sea of...
Successful Event Planning for Nonprofit Multi-Gen Events
The Illinois Speech-Language-Hearing Association (ISHA) was experiencing what many associations face at some point in time—a demographic shift in membership. Longtime “legacy members” were retiring and new generations were joining. Both demographics were well...
