Membership Services

Revamping the National Licensure Examination Study Guide at NAB

Association Technology, Education and Certification, Membership Services, Non-Dues Revenue

Six Trends Driving the Post-Pandemic Future of Associations

Association Technology, Full Service Management, Marketing, Membership Services, News & Announcements, Non-Dues Revenue, Strategic Planning

This article first appeared in PIMA‘s Fall 2021 magazine. Pre-pandemic, the association world was already feeling the impact of a […]

Striking a Balance: Crafting Your Agile Association Marketing Strategy

Marketing, Membership Services, News & Announcements

This article first appeared in Association Forum’s Forum Magazine in May 2022. I recently asked my fellow Bostrom marketing colleagues […]

Reimagine. Reroute. Reignite. Building an accessible virtual conference experience in the midst of a global pandemic

Marketing, Meetings, Membership Services, Strategic Planning

Successful Event Planning for Nonprofit Multi-Gen Events

Marketing, Meetings, Membership Services, Strategic Planning

3 Steps to Building an Association’s Customer Journey

Marketing, Membership Services

First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of stakeholder segments. Personas are based on the data you’ve collected from user research and web analytics…