Latest SOLUTiONS Articles & Announcements
3 Steps to Building an Association’s Customer Journey
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of stakeholder segments....
Beyond the Buzzwords: How Associations Can Build a Better Member Experience
By Kathi Kaiser, Co-Founder and Partner, Centralis, kathi@centralis.com Today’s executives are bombarded with advice to focus on the “member experience”. They’re told to explore the “customer journey” to improve the “user experience” of their products and services....
By Randy Lindner, President, rlindner@bostrom.com Challenges and Opportunities: Since 1970 in compliance with a federal mandate, the National Association of Long-Term Care Administrator Boards (NAB) member state boards and agencies were given the responsibility of...
Bostrom Client Partner IACC Presents 2020 Meeting Room of The Future Report
For the fifth year in a row, IACC is pleased to present a ground-breaking report that combines research and insights into the top issues facing the global meetings and conference industry. The 2020 IACC Meeting Room of the Future™ report brings together insights from meeting and conference venues, hotels and urban conference venues across 3 continents, as well as suppliers including global meeting space designers, architects, technology companies, furniture manufacturers and nutrition experts. Learn more.
New Services
Take a look at our services overview and you’ll see some exciting new additions – Branding & Creative Design, Content Strategy, Media Relations and more – whether you need a home for all or portions of your association.
Case Studies
Our agile management solutions have delivered creative results through flexibility and expertise. These stories present challenges in today’s association environment and how they were transformed into successful, long-term solutions.
About Bostrom
Bostrom’s team of association professionals exemplify the best in customer service excellence representing associations in the culture, capabilities and pride they have achieved. Find out more about our history and our people.
Let’s Work Together
Bostrom starts with a conversation. We listen. We discuss. We partner.