Bostrom Consulting Adds Business Coaching Services for Association CEOs and Executive Directors

Written by Anastacia Barbosa

Content Marketing Manager, Bostrom

CHICAGO, IL MARCH 13, 2024 – Bostrom, a leading association management and consulting company, today announced a new Business Coaching service offering for Association CEOs and Executive Directors. Many strategic consulting engagements leave staff leaders wondering how to implement the insightful and much-needed recommendations from organizational assessments, generating non-dues revenue projects or business model updates. Bostrom now offers business coaching to association professionals to assist in the implementation, change management, and support needed to operationalize new strategies.

“Bostrom delivers organizational assessments, growth strategies, strategic plans, and business model regeneration to associations that want to adapt to industry or profession disruption,” said Dede Gish-Panjada, MBA, Bostrom’s Chief Consultant. “It’s a big undertaking for an association to go through an overhaul of its organizational structure, operations, or strategy. We see a lot of frustration when it comes to the implementation stage. Now association CEOs and Executive Directors can get the support they need to set priorities, allocate resources, and get the most value they can from the insights provided by consultants.”

The Association Business Coaching service offers individuals one-on-one coaching each month from a member of Bostrom’s consulting bench to assist in implementing recommendations from a wide variety of strategic initiatives or structural changes needed – whether Bostrom did the consulting work or not. The service provides the leader with the support and tools to take action. Areas of expertise lie in organizational change management, technology transformation, culture road mapping, agile marketing implementation, building teams, communications enrichment, operational excellence, education and certification reengineering, and more.

Under Dede’s leadership the Bostrom Consulting team consists of senior association executives and management professionals at Bostrom such as John Dee, CPA, CGMA; Jeanne Sheehy, MBA, Chief Marketing Officer; Kate Temple, SPHR, Chief People Officer; Bryan White, CAE Chief Growth Officer; Rob Gates, CAE Business Analyst; and association industry and management leaders such as Susan Robertson, CAE; Deborah Hamlin, CAE, FASAE; Barry Eisenberg, Colleen Sullivan; and Sarah Clopton. Visit to see the full suite of services and consultant profiles for more biographical information about the consulting bench.

About Bostrom

Bostrom is an association management company providing management, outsourcing, and consulting services to professional societies, trade associations, foundations, and other not-for-profit organizations from Chicago and Washington, D.C. offices. As a professional services firm focused on purpose-driven organizations, our personalized services are built upon a close-knit culture of diverse and talented people that deliver cutting-edge, long-term solutions with proven results. Bostrom is passionate about and dedicated to transforming organizations through client experience, culture, and value. Find out more at

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