The Strategic Impact of Small, Regional Events: A Road Trip Success Story
When the Legal Value Network (LVN) inaugural conference was postponed from 2021 to 2022 due to the Delta Variant, LVN pivoted…(but not to virtual!) […]
Category: Marketing
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Six Trends Driving the Post-Pandemic Future of Associations
This article first appeared in PIMA‘s Fall 2021 magazine. Pre-pandemic, the association world was already feeling the impact of a […]
Striking a Balance: Crafting Your Agile Association Marketing Strategy
This article first appeared in Association Forum’s Forum Magazine in May 2022. I recently asked my fellow Bostrom marketing colleagues […]
3 Steps to Building an Association’s Customer Journey
First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of stakeholder segments. Personas are based on the data you’ve collected from user research and web analytics…