First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of stakeholder segments. Personas are based on the data you’ve collected from user research and web analytics…
With Guest Kathi Kaiser, Co-Founder and Partner, Centralis, kathi@centralis.com. Today’s executives are bombarded with advice to focus on the “member experience”. They’re told to explore the “customer journey” to…
Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and work backward. They work vigorously to […]
Over the course of 24 weeks, the Bostrom team assessed AAAM’s technology capabilities and requirements; reviewed its data sources (AMS, CMS, LMS, social/community activity and website analytics); conducted a communications audit and recommended improvements to AAAM’s online presence.
For me, it always evokes the mental image of that opening moment in War Games (yes, I’m dating myself) where the two United States Air Force Missile Wing controllers find themselves in the position to launch a missile strike and…
Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media users age 12+ in…