Nonprofit Culture & the Customer Experience in Association Management
By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and […]
Category: Marketing
Back to all posts
AAAM Association Rebrand on the Road to Success
Over the course of 24 weeks, the Bostrom team assessed AAAM’s technology capabilities and requirements; reviewed its data sources (AMS, CMS, LMS, social/community activity and website analytics); conducted a communications audit and recommended improvements to AAAM’s online presence.
Building an Identity Matrix – a New Approach to Aligning Association Culture & Communications
By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com In past issues, we’ve addressed branding, agile marketing, and the critical importance of culture. […]
Bostrom Association Management’s Studio B: The Case for Bringing Video In-house
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com According to all of the latest stats, video content is on the rise due […]