Knowledge Center
Welcome to Bostrom’s Knowledge Center! We encourage you to visit this area for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management.
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Beyond the Buzzwords: How Associations Can Build a Better Member Experience
By Kathi Kaiser, Co-Founder and Partner, Centralis, kathi@centralis.com Today’s executives are bombarded with advice to focus on the “member experience”. They’re told to explore the “customer journey” to improve the “user experience” of their products and services....
Data-Driven Practice Analysis for Associations
By Randy Lindner, President, rlindner@bostrom.com Challenges and Opportunities: Since 1970 in compliance with a federal mandate, the National Association of Long-Term Care Administrator Boards (NAB) member state boards and agencies were given the responsibility of...
Nonprofit Culture & the Customer Experience in Association Management
By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors,...
Bostrom Cares 2020: Fighting Homelessness & Hunger In Our Communities
After wrapping up an eventful year of supporting animals in need with Yappy Hours and Purrfect Pet contests, our employee-run Bostrom Cares Team has identified Hunger and Homelessness as the focus for 2020. We kicked (pun intended) the year off with a sock drive –...
COVID-19 Message From Bostrom President Randy Lindner
As valued association partners of Bostrom, we appreciate the trust you place in us. Recognizing the ongoing and increased uncertainty that coronavirus (COVID-19) is causing, our highest priority is the health and well-being of our clients, members, stakeholders, and...
AAAM Association Rebrand on the Road to Success
Over the course of 24 weeks, the Bostrom team assessed AAAM’s technology capabilities and requirements; reviewed its data sources (AMS, CMS, LMS, social/community activity and website analytics); conducted a communications audit and recommended improvements to AAAM’s online presence.
Press & Play! Alleviating Eblast “Send Anxiety” in Association Management
By Libby Lane, Business Development & Content Marketing Manager, llane@bostrom.com For me, it always evokes the mental image of that opening moment in War Games (yes, I’m dating myself) where the two United States Air Force Missile Wing controllers find themselves...
Social Considerations for Associations
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media...
Building an Identity Matrix – a New Approach to Aligning Association Culture & Communications
By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com In past issues, we’ve addressed branding, agile marketing, and the critical importance of culture. As a professional services firm, our largest asset is our people, so culture has the potential to greatly affect...
Bostrom Association Management’s Studio B: The Case for Bringing Video In-house
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com According to all of the latest stats, video content is on the rise due to its increased effectiveness in capturing engagement and conversions on social, websites, and mobile phones. When our clients...
DONA Connect: Community Strong
DONA International is the world’s first, largest and leading doula certifying organization. DONA’s primary function is to provide excellent doula education and certification to a diverse population of doulas world-wide. DONA International has 13,000 certified doulas...
Bostrom Cares: “Summer of Giving” Recap
We had a ball this summer supporting our #1 cause for 2019 – animals! We kicked off the summer season with a Purrfect Pet Contest and donated the entry fees and winnings to six different humane societies across the country. A unique runway of interesting and lovable...
