Knowledge Center
Welcome to Bostrom’s Knowledge Center! We encourage you to visit this area for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management.
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Striking a Balance: Crafting Your Agile Association Marketing Strategy
This article first appeared in Association Forum's Forum Magazine in May 2022. I recently asked my fellow Bostrom marketing colleagues to send me a buzzword that comes to mind when they think of what it takes for them to execute successful marketing strategies on...
Bostrom Selected by Children’s Cardiomyopathy Foundation to Enable Growth
Bostrom, an association management company providing management, outsourcing and consulting to not-for-profits, has announced its newest client acquisition – the Tennis Industry Association (TIA).TIA is dedicated to promoting the growth and economic vitality of tennis...
Reimagine. Reroute. Reignite. Building an accessible virtual conference experience in the midst of a global pandemic
In 2021, facing the ever-changing landscape of the COVID pandemic, the American Association of Sexuality Educators, Counselors and Therapists (AASECT) decided to proceed with their first Virtual Conference in the organization’s history. Hoping to stand out in a sea of...
Successful Event Planning for Nonprofit Multi-Gen Events
The Illinois Speech-Language-Hearing Association (ISHA) was experiencing what many associations face at some point in time—a demographic shift in membership. Longtime “legacy members” were retiring and new generations were joining. Both demographics were well...
Bostrom’s Jose Segarra Elected to Association Forum Board of Directors
Bostrom, an agile management driven association management company, is pleased to announce that team member Jose Segarra, MNA, CAE has been elected to the 2021-2022 Association Forum Board of Directors. Segarra began his nonprofit career in 2000 and has been serving...
Bostrom Association Management Receives AMC Institute Re-Accreditation
Bostrom is pleased to announce re-accreditation through the AMC Institute, demonstrating its commitment to the highest level of professional management services and operational and ethical best practices. “AMCI’s accreditation and the accompanying process of...
Bostrom’s Bryan White and Matthew Jones Earn Certified Association Executive Credential
Bostrom is pleased to announce that team members Bryan White and Matthew Jones have earned the Certified Association Executive (CAE®) designation from the American Society of Association Executives (ASAE). The CAE is the highest professional credential in the...
Bostrom Association Management Client Wins Silver “Power of A” Award
Bostrom is excited to announce that its client partner the Illinois Speech-Language-Hearing Association (ISHA) has received an ASAE Power of A Award for its COVID-19 Response efforts. ISHA's vision is to create a world where people have guaranteed access to resources...
3 Steps to Building an Association’s Customer Journey
First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of stakeholder segments. Personas are based on the data you’ve collected from user research and web analytics…
Beyond the Buzzwords: How Associations Can Build a Better Member Experience
With Guest Kathi Kaiser, Co-Founder and Partner, Centralis, kathi@centralis.com. Today’s executives are bombarded with advice to focus on the “member experience”. They’re told to explore the “customer journey” to…
Data-Driven Practice Analysis for Associations
Challenges and Opportunities: Since 1970 in compliance with a federal mandate, the National Association of Long-Term Care Administrator Boards (NAB) member state boards and agencies were given the responsibility of licensing nursing home administrators (NHA) in every...
Nonprofit Culture & the Customer Experience in Association Management
Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.” This obsession with the...
