Knowledge Center
Welcome to Bostrom’s Knowledge Center! We encourage you to visit this area for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management.
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Demystifying Revenue Diversification for Associations
A Guide to Building New Revenue Sources Into Your Business Model Members are the lifeblood of an association. Traditionally, membership was the primary income source for the organization. Today, while membership is a critically important revenue source and member...
6 Steps to Securing Successful Corporate Relationships for Associations
by Holly Stevens, development director, Bostrom Rather than seeking sponsors solely for an annual conference, meeting or other one-time event, associations and professional societies are exploring year-round (and multi-year) funding/sponsorship opportunities to...
A Look at Large & Small Non-Dues Revenue Successes
Three-fold and three percent. That’s the growth rate of one national association’s non-dues revenue over the last 20 years – and its percentage of total revenue from member dues.The National Association of Long Term Care Administrator Boards (NAB) represents the...
Audit Firm Rotation vs. Audit Partner Rotation
Currently, public companies are required to rotate engagement partners every five years; there is no requirement in the U.S. to rotate audit firms. While non public companies and non-profit organizations are not required to rotate audit firms or audit engagement...
NAB: An Innovative Approach to Non-dues Revenue Generation
Background The National Association of Boards of Examiners of Long Term Care Administrators (NAB) began looking at online opportunities to enhance the review process for its continuing education review service as well as generating new sources of non-dues revenue from...
Get Your Association Succession Plan in Shape
When it comes to leadership succession planning, many organizations believe the best time to think about it is when the CEO (or another member of your organization’s senior staff) announce their resignation. Right? Wrong. Too many organizations save succession...
Is a Credentialing Program Right for Your Association?
Credentialing programs (i.e. personnel certification, accreditation) can provide associations with a competitive advantage to attract and retain members. But before your association jumps into a credentialing program, take the time to ask the right questions....
6 Elements of Association Content Marketing You May be Forgetting
Content marketing has taken hold in the integrated marketing world – becoming a key component in marketing strategies. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. Because most...
Managing – and Adapting – Your Associations Business Model
Emerging Business Revenue Models The concept of non-dues revenue has changed. Traditionally, associations earned dues revenue from members -- and all other revenue sources were nondues revenue and viewed as a group. As membership marketing has become more challenging...
4 Reasons Why Every Association Should Be Agile Marketers
Agile marketing is derived from the agile software development world that uses an iterative process for project management that adapts throughout a project to changing requirements such as market fluctuations, customer feedback and technology upgrades. Before,...
Top 10 Why Strategic Plans Fail
Our top ten list of why strategic plans fail… a must read!
Volunteer Management for Associations
An active volunteer program is the backbone of many membership organizations, whether for serving on committees or in other situations; but recruiting, training, and retaining successful volunteers is increasingly a challenge for many associations.
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