SOLUTiONS

SOLUTiONS is Bostrom’s blog and print newsletter. You can subscribe to receive the print newsletter any time and always visit the site for the latest news, announcements, articles, and industry information on the crazy world we live in called association management!

Predictions for 2017

Every month we have an all staff meeting with our DC office and report corporate items, share client stories, celebrate that month's birthday list, announce the employee of the month and I get to provide a New Media Minute which usually lasts longer than a minute. In...

Debunking Five Top Marketing Myths

The Bostrom marketing team attended an annual content marketing conference in Chicago where we learned five common marketing myths: Myth #1: More content is better for your marketing strategy. Nope. How many times have you heard a client or even a colleague say:...

Outsource for Success

Association and professional society leadership understand and experience the value outsourcing delivers.Organizations turn to outsourcing for a variety of reasons, which may be driven by cost, the need for expertise or time constraints. We’re seeing some trends in...

Tribal Marketing & Associations

I’ve just returned from speaking at the International Congress and Convention Association (ICCA) meeting in Malaysia this week. Seeing a country like Malaysia was so exciting and makes me feel like the world is a much smaller place than it seems at times. Jimmy...

Order in Chaos?

With two weeks in Hawaii for business (and vacation) and a week in Austin, my blog has been on hiatus -- but I'm back in the midst of a million and one programs and projects.  In a recent Bostrom presentation, I incorporated a marketing technology map to help show the...

SEO on Shoestring Budgets

Friday already.....wow, this week went fast. I'm sitting at SFO waiting four more hours for a flight to Hawaii for a client meeting where I will be doing a demo for a new website for their Executive Committee, Board, and membership. Closer to home, I launched...

Content Marketing World 2016

Happy Friday! Our two offices (DC and Chicago) connect via video for monthly staff meetings where our teams provide updates on client initiatives, IT, accreditation and other issues.  Part of my update is the "New Media Minute" which includes fun, interesting articles...

BOSTROM ACHIEVES AMC INSTITUTE RE-ACCREDITATION

Introduces Expanded Marketing Capabilities to Meet Client Needs CHICAGO – June 15, 2016 – The AMC Institute has re-accredited Bostrom, demonstrating its commitment to the highest level of professional management services and operational and ethical best practices.  In...

4 x 4

Four Minutes and  Four Points with Bill Grusich, CMP, Senior Vice President, Associated Luxury Hotels International bgrusich@alhi.com SOLUTiONS: What are the latest (or “must have”) features in a hotel/venue package? BG: Two features that are a sign of the times are...