Knowledge Center
Welcome to Bostrom’s Knowledge Center! We encourage you to visit this area for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management.
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Bostrom’s Bryan White and Matthew Jones Earn Certified Association Executive Credential
Bostrom is pleased to announce that team members Bryan White and Matthew Jones have earned the Certified Association Executive (CAE®) designation from the American Society of Association Executives (ASAE). The CAE is the highest professional credential in the...
Bostrom Association Management Client Wins Silver “Power of A” Award
Bostrom is excited to announce that its client partner the Illinois Speech-Language-Hearing Association (ISHA) has received an ASAE Power of A Award for its COVID-19 Response efforts. ISHA's vision is to create a world where people have guaranteed access to resources...
3 Steps to Building an Association’s Customer Journey
First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of stakeholder segments. Personas are based on the data you’ve collected from user research and web analytics…
Beyond the Buzzwords: How Associations Can Build a Better Member Experience
With Guest Kathi Kaiser, Co-Founder and Partner, Centralis, kathi@centralis.com. Today’s executives are bombarded with advice to focus on the “member experience”. They’re told to explore the “customer journey” to…
Data-Driven Practice Analysis for Associations
Challenges and Opportunities: Since 1970 in compliance with a federal mandate, the National Association of Long-Term Care Administrator Boards (NAB) member state boards and agencies were given the responsibility of licensing nursing home administrators (NHA) in every...
Nonprofit Culture & the Customer Experience in Association Management
Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.” This obsession with the...
Bostrom Cares 2020: Fighting Homelessness & Hunger In Our Communities
After wrapping up an eventful year of supporting animals in need with Yappy Hours and Purrfect Pet contests, our employee-run Bostrom Cares Team has identified Hunger and Homelessness as the focus for 2020. We kicked (pun intended) the year off with a sock drive –...
COVID-19 Message From Bostrom President Randy Lindner
As valued association partners of Bostrom, we appreciate the trust you place in us. Recognizing the ongoing and increased uncertainty that coronavirus (COVID-19) is causing, our highest priority is the health and well-being of our clients, members, stakeholders, and...
AAAM Association Rebrand on the Road to Success
Over the course of 24 weeks, the Bostrom team assessed AAAM’s technology capabilities and requirements; reviewed its data sources (AMS, CMS, LMS, social/community activity and website analytics); conducted a communications audit and recommended improvements to AAAM’s online presence.
Press & Play! Alleviating Eblast “Send Anxiety” in Association Management
For me, it always evokes the mental image of that opening moment in War Games (yes, I’m dating myself) where the two United States Air Force Missile Wing controllers find themselves in the position to launch a missile strike and…
Social Considerations for Associations
Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media users age 12+ in…
Building an Identity Matrix – a New Approach to Aligning Association Culture & Communications
In past issues, we’ve addressed branding, agile marketing, and the critical importance of culture. As a professional services firm, our largest asset is our people, so culture has the potential to greatly affect the sustainability of our company. The same holds true...