CHICAGO, IL January 22, 2026– Bostrom, a leading association management company known for its Agile Association Management™ approach and people-centric culture, announced today the promotion of three Senior Strategic Directors to Vice President roles. These leadership advancements reflect Bostrom’s continued investment in accountability, innovation, and delivering exceptional value to clients while strengthening industry relationships and service excellence.

Effective immediately:

• Kellie Braband has been promoted to Vice President, Client Services
• Katie Keel, MPA, CAE has been promoted to Vice President, Client Leadership
• Jose Segarra, MNA, CAE has been promoted to Vice President, Industry Relations & Events

“These promotions are a natural evolution of how we are building clarity, accountability, and leadership depth across the organization,” said John Dee, Bostrom CEO. “As our clients’ needs grow more complex, these roles ensure we continue to deliver consistent, innovative, and high-impact solutions—while staying true to our agile mindset, collaborative culture, and trusted client relationships.”

Strengthening Accountability and Client Experience

The newly created Vice President roles align with Bostrom’s organizational structure and clearly defined areas of responsibility, reinforcing focus, ownership, and cross-functional collaboration across client leadership, service delivery, and industry engagement.

• As Vice President, Industry Relations & Events, Jose Segarra will lead Bostrom’s industry partnership strategy and thought leadership initiatives—ensuring Bostrom remains a visible, influential, and trusted partner within the association community. His work will further elevate member experiences through innovative meetings and education aligned with client missions.
• As Vice President, Client Leadership, Katie Keel will oversee strategic client relationships, advisor alignment, and leadership consistency across Bostrom’s client portfolio. Her role is central to strengthening partnerships with clients, driving long-term value, and ensuring clients experience Bostrom as their proactive, trusted advisor.
• As Vice President, Client Services, Kellie Braband will focus on operational excellence and service consistency across all clients, ensuring a seamless and high-quality client experience. Her leadership helps translate Bostrom’s agile strategies into exceptional execution and measurable outcomes that drive long-term client value.

Investing in People to Drive Results

These positions reflect Bostrom’s belief that its greatest strength is its people. In addition to the new Vice President roles, Kate Temple, SPHR is now serving as Chief Operating & People Officer overseeing client and corporate operations while strategically aligning people, processes, and organizational structure to support Bostrom’s continued growth while further shaping and strengthening the company’s culture.

By investing in experienced leaders who embody agility, authenticity, collaboration, innovation, and integrity, Bostrom continues to build enduring partnerships that transform passion and purpose into mission-advancing outcomes.

“Our structure is evolving to support both our growth and our values,” Dee added. “These roles help us scale thoughtfully—without losing what makes Bostrom unique: our people, our relationships, and our commitment to doing the right thing for our clients.”

For more information about Bostrom and its leadership team, visit www.bostrom.com.

About Bostrom  

Bostrom is an association management company providing comprehensive management services, strategic consulting, and professional services to a wide range of national and global organizations. With a focus on enhancing member experiences and driving organizational growth, Bostrom’s expertise spans sectors including medical, professional, and trade associations. For more information, visit www.bostrom.com.