Knowledge Center
Welcome to Bostrom’s Knowledge Center! We encourage you to visit this area for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management.
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How to Build Nonprofit Board Consensus for Investment Decision-Making
Christopher J. McDonnell, CFP®, AIF®, Principal, McDonnell Capital Management Discussing investments and risk tolerance with your Board of Directors can be stressful. You have individual risk tolerances to navigate, Board turnover, and market fluctuations, the latter...
How Your Association Can Incorporate Modern Analytical Tools Into The Business Model
Data is a natural part of our business objectives, from social media and web tracking to sales and email automation campaigns; we use data to support our marketing efforts and organizational goals. Armed with this information, organizations can analyze current...
Top 10 Social Media Tools/Tips for Associations
These are the tools I “can’t live without” right now! As my list keeps growing, I find that these tools are consistently solid. Google Analytics – If you have not put your website on Google Analytics, which is free, do it today. It gives you so much information about...
PIMA’s Integrated Marketing Approach to Meeting Success: From Disruption to Transformation
Summary The Professional Insurance Marketing Association (PIMA) is a trade organization of the leaders, and leading companies, in affinity benefits distribution and direct marketing. Affinity is any partnership that brings a large group of consumers together based on...
Understanding GDPR and Data Privacy in Association Management
Community Brands’ content repurposed with permission With additional content provided by Rob Gates, Bostrom Business Analyst Most organizations have, by now, heard of the European Union’s regulation regarding data privacy, the General Data Protection Regulation, or...
Top 10 Video Marketing Strategies Associations Should Be Implementing
Videos are quickly becoming the most engaging type of content in digital marketing for associations and other non-profit organizations. Using interactive video content to tell the story of your organization creates an awareness that is imprinted in the viewer’s mind...
Culture: Newly Defined and More Important Than Ever for Associations
Much attention has been paid in recent years to the concept of corporate culture. There is a growing recognition that sound strategies and good nuts-and-bolts operational plans can put associations on track to be efficient, cost effective, growth oriented, and brand...
Internet Marketing Association Honors Bostrom with Impact Award
Recognition for Integrated Marketing in the Non-Profit Campaign Category The Internet Marketing Association (IMA) recognized Bostrom with an IMPACT Award in the Non-Profit Campaign category for the integrated marketing strategy and brand launch Bostrom created for its...
Marketing Automation Helps Associations Increase Sales, Engagement
Alex Mastrianni, Marketing Manager, Informz mastrianni@informz.com You’re plugging away at your latest email campaign, when suddenly, your membership director calls and needs you to send an urgent email. A few hours later, an advocacy team member swings by to tell you...
Top 3 Reasons Associations Should Use Integrated Marketing
Regardless of the industry — consumer packaging, technology or now, associations, I come from the integrated marketing strategy school of thought…
Increasing Use of Virtual Events Yields Financial, Engagement Benefits
Stephen Wynkoop, ConferenceOnline.com swynk@bitsonthewire.com Face-to-face events – meetings, conferences and trade shows – are key to reaching, engaging and motivating members. So how can an association reach and engage its members when they are sitting in their...
Virtual Association Meeting Reaches Every Doula Everywhere
“Every Doula Everywhere” wasn’t just the theme for DONA International’s first virtual conference in 2013. Because it was a virtual conference, each of DONA International’s 6,000 members throughout the world could attend. For an organization with a long history of...
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