Our two offices (DC and Chicago) connect via video for monthly staff meetings where our teams provide updates on client initiatives, IT, accreditation and other issues. Part of my update is the “New Media Minute” which includes fun, interesting articles on the ever-changing world of Agile marketing. The goal of the NMM is to spark ideas for enhancing our marketing services for association clients.
This month, my NMM highlighted an article I read on Content Marketing trends for 2017 from the Content Marketing Institute — the same folks who sponsor Content Marketing World. I was so excited to see our friend Andy Crestodina (co-founder of Orbit Media) in the speaker lineup. We’ve engaged Orbit to develop websites for many of our clients and Orbiteers are incredible partners! They build solid content marketing and SEO strategies that give us the power — as content generators and managers — to offer users of these sites information when, where and how they want it. Orbit has helped us help our clients achieve results more effectively and efficiently. Kudos to Andy and his team of Orbiteers — and the Content Marketing Institute — for providing great content, tools and strategies for those of us with little, but now powerful budgets!