Integrated Marketing Strategy & PR

Integrated Marketing is an approach to brand communications where you create a seamless experience for the member with a similar tone and style that reinforces your association’s core message/value proposition.

Marketing cloud

The goal is to make all aspects of marketing communication work together as a unified force, rather than permitting each to work in isolation. Many associations work in silos and are too departmentalized to implement an agile approach to marketing. Integrated marketing strategy delivers consistency and cost effectiveness.

Components of an Integrated Marketing Strategy include:

Situation Analysis

  • Business Model Exercise
  • Mission, Vision, & Strategic Priorities
  • Market Research
  • Market Landscape/Environmental Scanning
  • Competitive Analysis

Story Building/Communications Platform

  • Audiences
  • Value Propositions
  • Key Messages
  • Positions

Products & Programs

  • Offerings
  • Pricing Analysis

Annual Marketing Objectives

  • Education
  • Membership
  • Conference
  • Awareness

Integrated Marketing Implementation

  • Digital Presence Review
  • Website Strategy
  • Content Marketing Strategy
  • eMarketing Strategy
  • Public Relations
  • Advertising
  • Direct Mail
  • Affiliation Strategy

Metrics

“APA hired Bostrom Consulting to take a look at the current and future membership structures under consideration. Their research techniques, discussion of best practices and recommendations on membership engagement and recruitment in conjunction with agile marketing techniques really helped us take the next steps needed to elevate and enhance our membership strategies.”

Archie Turner

COO/CFO, American Psychological Association