Recognition for Integrated Marketing in the Non-Profit Campaign Category
The Internet Marketing Association (IMA) recognized Bostrom with an IMPACT Award in the Non-Profit Campaign category for the integrated marketing strategy and brand launch Bostrom created for its client, the Association for the Advancement of Automotive Medicine (AAAM), at the IMA’s annual awards celebration today in Las Vegas.
“The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education,” said IMA Chairman Sinan Kanatsiz. “Our fundamental goal is to build the leadership that will continue to drive this dynamic industry,” he said.
Bostrom submitted its entry in the Non-Profit Campaign category for its work developing an integrated marketing program including a new brand strategy, website, social media and emarketing campaigns for AAAM. The program’s goals: increase awareness of AAAM’s mission, increase membership, support the content strategy, and grow the subscriber base for AAAM’s newsletter. AAAM is the premier global professional organization dedicated to saving lives and eliminating injuries associated with road traffic crashes.
“We are so proud to win this national award on behalf of our work for AAAM,” said Jeanne Sheehy, Chief Marketing Officer, Bostrom. “This recognition reinforces the strength of Bostrom’s portfolio of marketing and creative capabilities which clients increasingly tap to help achieve their organizational goals,” she said.
The Internet Marketing Association (www.imanetwork.org) is one of the fastest growing professional organizations in the world and counts among its members a wide range of professionals in sales, marketing, business ownership, programming, creative development and related fields.