By Jeanne Sheehy, Chief Marketing Officer,

10. Use agile methodologies as much as possible to listen, adapt, and use data wisely.

9. Get a handle on the real issues surrounding email deliverability and track the right metrics.

8. Personalize.

7. Put focus on everything and eliminate distractions.

6. Scrub data constantly.

5. Breathe.

4. Rethink social strategies.

3. Add video everywhere.

2. Go big on data privacy and protection.

1. Remember the human aspect to everything we automate.