SOLUTiONS

SOLUTiONS is Bostrom’s blog and print newsletter. We welcome you to subscribe to receive our print newsletter and we encourage you to visit the site for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management!

Tribal Marketing & Associations

I’ve just returned from speaking at the International Congress and Convention Association (ICCA) meeting in Malaysia this week. Seeing a country like Malaysia was so exciting and makes me feel like the world is a much smaller place than it seems at times. Jimmy...

Order in Chaos?

With two weeks in Hawaii for business (and vacation) and a week in Austin, my blog has been on hiatus -- but I'm back in the midst of a million and one programs and projects.  In a recent Bostrom presentation, I incorporated a marketing technology map to help show the...

SEO on Shoestring Budgets

Friday already.....wow, this week went fast. I'm sitting at SFO waiting four more hours for a flight to Hawaii for a client meeting where I will be doing a demo for a new website for their Executive Committee, Board, and membership. Closer to home, I launched...

Content Marketing World 2016

Happy Friday! Our two offices (DC and Chicago) connect via video for monthly staff meetings where our teams provide updates on client initiatives, IT, accreditation and other issues.  Part of my update is the "New Media Minute" which includes fun, interesting articles...

BOSTROM ACHIEVES AMC INSTITUTE RE-ACCREDITATION

Introduces Expanded Marketing Capabilities to Meet Client Needs CHICAGO – June 15, 2016 – The AMC Institute has re-accredited Bostrom, demonstrating its commitment to the highest level of professional management services and operational and ethical best practices.  In...

4 x 4

Four Minutes and  Four Points with Bill Grusich, CMP, Senior Vice President, Associated Luxury Hotels International bgrusich@alhi.com SOLUTiONS: What are the latest (or “must have”) features in a hotel/venue package? BG: Two features that are a sign of the times are...

Where in the World?

Top Meeting  Locations in Cities and  Countries The International Congress and  Convention Association (ICCA) is the global  community and  knowledge hub for the international association meetings industry. Top 10 city ranking by estimated total number of participants...

Maximizing Your Meeting Experience

I firmly believe that face-to-face meetings will continue to be vibrant and attractive to members because humans want that personal connection. Digital technology, social networks, and mobile applications are additive to the face-to-face experience, but we are still...

Demystifying Diversification

A Guide to Building New Revenue Sources Into Your Business Model Members are the lifeblood of an association. Traditionally, membership was the primary income source for the organization. Today, while membership is a critically important revenue source and member...