SOLUTiONS

SOLUTiONS is Bostrom’s blog and print newsletter. We welcome you to subscribe to receive our print newsletter and we encourage you to visit the site for the latest news, announcements, articles, and industry information on the exciting and ever-changing world of association management!

Bostrom Receives AMC Institute Re-Accreditation

Bostrom Receives AMC Institute Re-Accreditation

Bostrom is pleased to announce re-accreditation through the AMC Institute, demonstrating its commitment to the highest level of professional management services and operational and ethical best practices. “AMCI’s accreditation and the accompanying process of...

Bostrom Client ISHA Wins Silver “Power of A” Award

Bostrom Client ISHA Wins Silver “Power of A” Award

Bostrom is excited to announce that its client partner the Illinois Speech-Language-Hearing Association (ISHA) has received an ASAE Power of A Award for its COVID-19 Response efforts. ISHA's vision is to create a world where people have guaranteed access to resources...

3 Steps to Building an Association’s Customer Journey

3 Steps to Building an Association’s Customer Journey

By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of stakeholder segments....

By Randy Lindner, President, rlindner@bostrom.com Challenges and Opportunities: Since 1970 in compliance with a federal mandate, the National Association of Long-Term Care Administrator Boards (NAB) member state boards and agencies were given the responsibility of...

Culture & the Customer Experience

Culture & the Customer Experience

By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors,...

Bostrom Profile: Amanda Bignall

Bostrom Profile: Amanda Bignall

INTERESTS Traveling Spending time with family Reading Knitting Baking Taking adventures around DC FAVORITE PLACES IN DC Mansion on O Lincoln Memorial Eastern Market DuPont Circle ROLE AT BOSTROMAmanda works with the Greeting Card Association (GCA) and the...

COVID-19 Message From Bostrom President Randy Lindner

As valued association partners of Bostrom, we appreciate the trust you place in us. Recognizing the ongoing and increased uncertainty that coronavirus (COVID-19) is causing, our highest priority is the health and well-being of our clients, members, stakeholders, and...

PRESS & PRAY! ALLEVIATING EBLAST “SEND ANXIETY”

PRESS & PRAY! ALLEVIATING EBLAST “SEND ANXIETY”

By Libby Lane, Business Development & Content Marketing Manager, llane@bostrom.com For me, it always evokes the mental image of that opening moment in War Games (yes, I’m dating myself) where the two United States Air Force Missile Wing controllers find themselves...

SOCIAL CONSIDERATIONS FOR 2020

SOCIAL CONSIDERATIONS FOR 2020

By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media...

TOP TEN NEW YEAR’S RESOLUTIONS FOR STAYING SANE IN 2020

TOP TEN NEW YEAR’S RESOLUTIONS FOR STAYING SANE IN 2020

By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com 10. Use agile methodologies as much as possible to listen, adapt, and use data wisely. 9. Get a handle on the real issues surrounding email deliverability and track the right metrics. 8. Personalize. 7....

DONA CONNECT: COMMUNITY STRONG

DONA CONNECT: COMMUNITY STRONG

Profile DONA International is the world’s first, largest and leading doula certifying organization. DONA’s primary function is to provide excellent doula education and certification to a diverse population of doulas world-wide. DONA International has 13,000 certified...

BOSTROM CARES: “SUMMER OF GIVING” RECAP

BOSTROM CARES: “SUMMER OF GIVING” RECAP

We had a ball this summer supporting our #1 cause for 2019 – animals! We kicked off the summer season with a Purrfect Pet Contest and donated the entry fees and winnings to six different humane societies across the country. A unique runway of interesting and lovable...

BOSTROM PROFILE: MIKE GOLAK

BOSTROM PROFILE: MIKE GOLAK

INTERESTS • Stock Market • Fantasy Football • Basketball • Soccer FAVORITE PLACES IN CHICAGO • Lake Michigan • Giordano’s • The Bean • Soldier Field Michael graduated from DePaul University with a Bachelor of Science in Business, specializing in accountancy. With a...