Non-Dues Revenue, Revenue Diversification, Business Development
Whatever you want to call it, it’s the most vital strategy your association has for building a sustainable future. Our latest issue of SOLUTiONS focused solely on this topic and listed below are some of the articles featured.
Our approach to resource development encompasses a holistic view of all current and prospective revenue sources, associated expenses to determine ROI, and a path for implementation that makes sense for the market and the association.
“Bostrom has provided solid operational support to move our board to a more strategic level and their ability to bring new ideas and modern association management practices has increased engagement from our members.”
Greg CarlsonRelated Articles from SOLUTiONS
Demystifying Diversification
A Guide to Building New Revenue Sources Into Your Business Model Members are the lifeblood of an association. Traditionally, membership was the primary income source for the organization. Today, while membership is a critically important revenue source and member...
6 Steps to Securing Successful Corporate Relationships
by Holly Stevens, development director, Bostrom Rather than seeking sponsors solely for an annual conference, meeting or other one-time event, associations and professional societies are exploring year-round (and multi-year) funding/sponsorship opportunities to...
A Look at Large & Small Non-Dues Revenue Successes
by Randy Lindner, CAE, MHSA, president, Bostrom, rlindner@bostrom.com Three-fold and three percent. That’s the growth rate of one national association’s non-dues revenue over the last 20 years – and its percentage of total revenue from member dues. The National...
Non-Dues Revenue Strategy Begins with a Revenue Analysis
All associations – just like any successful business – should look into diversifying their revenue streams. But before you think about new revenue sources, it’s necessary to understand your current revenue sources. One way to start is by bench-marking your current...