Integrated Marketing and Branding

Integrated Marketing is an approach to brand communications where you create a seamless experience for the customer with a consistent tone and style that reinforces your association’s core message and value proposition.

Bostrom’ brings deep expertise in marketing and branding to the goal of making all aspects of marketing communication work together as a unified force, rather than permitting each to work in isolation, delivering both consistency and efficiency for the Association. 

 

Components of an Integrated Marketing Strategy include:

Situation Analysis

  • Business Model Exercise
  • Mission, Vision, & Strategic Priorities
  • Market Research
  • Market Landscape/Environmental Scanning
  • Competitive Analysis

Story Building/Communications Platform

  • Audiences
  • Value Propositions
  • Key Messages
  • Positions

Products & Programs

  • Offerings
  • Pricing Analysis

Annual Marketing Objectives

  • Education
  • Membership
  • Conference
  • Awareness

Integrated Marketing Implementation

  • Digital Presence Review
  • Website Strategy
  • Content Marketing Strategy
  • eMarketing Strategy
  • Public Relations
  • Advertising
  • Direct Mail
  • Affiliation Strategy

Metrics

  • Key success factors and target thresholds
  • Dashboard development

“APA hired Bostrom Consulting to take a look at the current and future membership structures under consideration. Their research techniques, discussion of best practices and recommendations on membership engagement and recruitment in conjunction with agile marketing techniques really helped us take the next steps needed to elevate and enhance our membership strategies.”

Archie Turner

COO/CFO, American Psychological Association

READY TO TALK?

To find out more about our Integrated Marketing and Branding or to schedule a personalized consultation, contact Bostrom today.