Digital Strategy

All associations are affected by the impact of the digital age and must be able to access and utilize digital tools and capabilities strategically.  A digital strategy is a comprehensive, integrated approach to incorporating components of message, audience, media choices, and technology needed to thrive in the digital age.

A digital strategy is more than just an IT plan; it requires a comprehensive understanding of both the technology itself and the ways it affects the many uses to which it is applied. A digital strategy optimizes how new digital technologies are applied to existing business as well as identifying new business opportunities enabled by digital capability. A digital strategy:

  • Identifies and assesses the organization’s digital capability and potential digital scope
  • Modifies how current activities utilize digital capabilities and improvements that can be made to better leverage digital capabilities.
  • Evaluates new opportunities to utilize digital capabilities to expand the organization’s scope and/or reach
  • Develops a roadmap for optimizing digital capability and applications, including technology enhancement, personnel implications, and alignment with the organization’s overall strategic and business objectives

Ready to Talk?

To find out more about our digital strategy or to schedule a personalized consultation, contact Bostrom today.