SOCIAL CONSIDERATIONS FOR 2020

SOCIAL CONSIDERATIONS FOR 2020

By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media...
TOP TEN NEW YEAR’S RESOLUTIONS FOR STAYING SANE IN 2020

TOP TEN NEW YEAR’S RESOLUTIONS FOR STAYING SANE IN 2020

By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com 10. Use agile methodologies as much as possible to listen, adapt, and use data wisely. 9. Get a handle on the real issues surrounding email deliverability and track the right metrics. 8. Personalize. 7....
BOSTROM’S STUDIO B: THE CASE FOR BRINGING VIDEO IN-HOUSE

BOSTROM’S STUDIO B: THE CASE FOR BRINGING VIDEO IN-HOUSE

By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com According to all of the latest stats, video content is on the rise due to its increased effectiveness in capturing engagement and conversions on social, websites, and mobile phones. When our clients...
DONA CONNECT: COMMUNITY STRONG

DONA CONNECT: COMMUNITY STRONG

Profile DONA International is the world’s first, largest and leading doula certifying organization. DONA’s primary function is to provide excellent doula education and certification to a diverse population of doulas world-wide. DONA International has 13,000 certified...
BOSTROM CARES: “SUMMER OF GIVING” RECAP

BOSTROM CARES: “SUMMER OF GIVING” RECAP

We had a ball this summer supporting our #1 cause for 2019 – animals! We kicked off the summer season with a Purrfect Pet Contest and donated the entry fees and winnings to six different humane societies across the country. A unique runway of interesting and lovable...
BOSTROM PROFILE: MIKE GOLAK

BOSTROM PROFILE: MIKE GOLAK

INTERESTS • Stock Market • Fantasy Football • Basketball • Soccer FAVORITE PLACES IN CHICAGO • Lake Michigan • Giordano’s • The Bean • Soldier Field Michael graduated from DePaul University with a Bachelor of Science in Business, specializing in accountancy. With a...