Jul 11, 2018 | Marketing, SOLUTiONS
Summary The Professional Insurance Marketing Association (PIMA) is a trade organization of the leaders, and leading companies, in affinity benefits distribution and direct marketing. Affinity is any partnership that brings a large group of consumers together based on...
Jul 11, 2018 | Marketing, SOLUTiONS
By Jeanne Sheehy, Chief Marketing Officer Videos are quickly becoming the most engaging type of content in digital marketing for associations and other non-profit organizations. Using interactive video content to tell the story of your organization creates an...
Nov 30, 2016 | Marketing, SOLUTiONS
SOLUTiONS spoke recently with Bostrom’s new Director of Marketing and Creative, Michael Baccelli. SOLUTiONS: We understand Director of Marketing – but what is a Director of Creative? Baccelli: To me, creative is all-encompassing. It takes many forms: everything from...
Jul 1, 2015 | Consulting, Marketing, SOLUTiONS, Technology
In the most formal and technical sense, Big Data refers to exceptionally large databases created by the digital revolution. As computers and the Internet became a core tool of virtually every organizational activity, they have generated volumes of raw data. Over time,...
Oct 24, 2014 | Announcements, Marketing, News & Announcements, SOLUTiONS
Hopefully many of you are receiving the latest issue of SOLUTiONS – if not, and you’d like to sign up to receive it, go here. Or you can see it on the website here. This issue has some tips on content marketing, a new view on business models, a great story...
Sep 20, 2014 | Marketing, SOLUTiONS
Content marketing has taken hold in the integrated marketing world – becoming a key component in marketing strategies. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. Because most...
Jun 9, 2014 | General, Marketing, SOLUTiONS
Agile Association Management Overview We’ve launched our Agile Association Management campaign highlighting the Agile approach to association management in a fast-changing, ever-evolving environment. Please check out the latest issue of Solutions as well as our...
Feb 22, 2014 | Marketing, SOLUTiONS
Agile marketing is derived from the agile software development world that uses an iterative process for project management that adapts throughout a project to changing requirements such as market fluctuations, customer feedback and technology upgrades. Before,...
Nov 8, 2013 | Announcements, Marketing
Every month we have an all-staff meeting with both the DC and Chicago offices and I share a “New Media Minute” about social, mobile, marketing trends, etc. in association management. I did something a bit different this month and thought I’d share...
