6 Elements of Content Marketing You May be Forgetting

Content marketing has taken hold in the integrated marketing world – becoming a key component in marketing strategies. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. Because most...

Agile Association Management Launched

Agile Association Management Overview We’ve launched our Agile Association Management campaign highlighting the Agile approach to association management in a fast-changing, ever-evolving environment. Please check out the latest issue of Solutions as well as our...

Mindfulness and Emotional Intelligence

Every month we have an all-staff  meeting with both the DC and Chicago offices and I share a “New Media Minute” about social, mobile, marketing trends, etc. in association management. I did something a bit different this month and thought I’d share...

7 Common Grammar Mistakes in Content Writing

I’m taking an online writing bootcamp course to brush up on my marketing writing skills after 15+ years in marketing communications and thought I’d share the aha mistakes I’ve been making. Place the Oxford comma before the “and” in lists...