3 Steps to Building an Association’s Customer Journey

3 Steps to Building an Association’s Customer Journey

3 Steps to Building an Association’s Customer Journey By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype...

By Randy Lindner, President, rlindner@bostrom.com Challenges and Opportunities: Since 1970 in compliance with a federal mandate, the National Association of Long-Term Care Administrator Boards (NAB) member state boards and agencies were given the responsibility of...
Culture & the Customer Experience

Culture & the Customer Experience

By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors,...
Bostrom Profile: Amanda Bignall

Bostrom Profile: Amanda Bignall

Bostrom Profile: Amanda Bignall INTERESTS Traveling Spending time with family Reading Knitting Baking Taking adventures around DC FAVORITE PLACES IN DC Mansion on O Lincoln Memorial Eastern Market DuPont Circle ROLE AT BOSTROMAmanda works with the Greeting Card...

COVID-19 Message From Bostrom President Randy Lindner

As valued association partners of Bostrom, we appreciate the trust you place in us. Recognizing the ongoing and increased uncertainty that coronavirus (COVID-19) is causing, our highest priority is the health and well-being of our clients, members, stakeholders, and...
PRESS & PRAY! ALLEVIATING EBLAST “SEND ANXIETY”

PRESS & PRAY! ALLEVIATING EBLAST “SEND ANXIETY”

By Libby Lane, Business Development & Content Marketing Manager, llane@bostrom.com For me, it always evokes the mental image of that opening moment in War Games (yes, I’m dating myself) where the two United States Air Force Missile Wing controllers find themselves...
SOCIAL CONSIDERATIONS FOR 2020

SOCIAL CONSIDERATIONS FOR 2020

By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media...