Where Do We Find Our Volunteers?

An active volunteer program is the backbone of many membership organizations, whether for serving on committees or in other situations; but recruiting, training, and retaining successful volunteers is increasingly a challenge for many associations.  How to address...

Nonmembers as a source of association growth

While associations have always looked on membership as the special sauce that gave trade associations and professional societies the unique relationship with members that no commercial organization could ever hope to duplicate [there’s a reason that American Express...