How to Build Board Consensus for Investment Decision-Making
Christopher J. McDonnell, CFP®, AIF®, Principal, McDonnell Capital Management Discussing investments and risk tolerance with your Board of Directors can be stressful. You have individual risk tolerances to navigate, Board turnover, and market fluctuations, the latter...
How Your Association Can Incorporate Modern Analytical Tools Into The Business Model
By Tamara Williams, Content Marketing Manager, twilliams@bostrom.com Data is a natural part of our business objectives, from social media and web tracking to sales and email automation campaigns; we use data to support our marketing efforts and organizational goals....
Collaboration a Top Meeting Planning Trend for 2018
By Mark Cooper, CEO, IACC* (*IACC is one of Bostrom’s outsourcing clients) IACC recently released a report on its 2018 “Meeting Room of the FutureTM” study, highlighting how global venue operators, industry experts, and suppliers are responding to the changing needs...Top 10 Social Media Tools/Tips for Associations
By Catherine Wilson, Content Marketing Manager, cwilson@bostrom.com These are the tools I “can’t live without” right now! As my list keeps growing, I find that these tools are consistently solid. Google Analytics – If you have not put your website on Google Analytics,...
PIMA’s Integrated Marketing Approach to Meeting Success: From Disruption to Transformation
Summary The Professional Insurance Marketing Association (PIMA) is a trade organization of the leaders, and leading companies, in affinity benefits distribution and direct marketing. Affinity is any partnership that brings a large group of consumers together based on...
Understanding GDPR and Data Privacy
Community Brands’ content repurposed with permission With additional content provided by Rob Gates, Bostrom Business Analyst Most organizations have, by now, heard of the European Union’s regulation regarding data privacy, the General Data Protection Regulation, or...
Top 10 Video Marketing Strategies You Should Be Implementing
By Jeanne Sheehy, Chief Marketing Officer Videos are quickly becoming the most engaging type of content in digital marketing for associations and other non-profit organizations. Using interactive video content to tell the story of your organization creates an...
Culture: Newly Defined and More Important Than Ever
Ken Monroe Chairman & CEO, Bostrom kmonroe@bostrom.com Much attention has been paid in recent years to the concept of corporate culture. There is a growing recognition that sound strategies and good nuts-and-bolts operational plans can put associations on track to...