By Libby Lane, Business Development & Content Marketing Manager, llane@bostrom.com For me, it always evokes the mental image of that opening moment in War Games (yes, I’m dating myself) where the two United States Air Force Missile Wing controllers find themselves...
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media...
By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com In past issues, we’ve addressed branding, agile marketing, and the critical importance of culture. As a professional services firm, our largest asset is our people, so culture has the potential to greatly affect...
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com 10. Use agile methodologies as much as possible to listen, adapt, and use data wisely. 9. Get a handle on the real issues surrounding email deliverability and track the right metrics. 8. Personalize. 7....
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com According to all of the latest stats, video content is on the rise due to its increased effectiveness in capturing engagement and conversions on social, websites, and mobile phones. When our clients...
Profile DONA International is the world’s first, largest and leading doula certifying organization. DONA’s primary function is to provide excellent doula education and certification to a diverse population of doulas world-wide. DONA International has 13,000 certified...
We had a ball this summer supporting our #1 cause for 2019 – animals! We kicked off the summer season with a Purrfect Pet Contest and donated the entry fees and winnings to six different humane societies across the country. A unique runway of interesting and lovable...
INTERESTS • Stock Market • Fantasy Football • Basketball • Soccer FAVORITE PLACES IN CHICAGO • Lake Michigan • Giordano’s • The Bean • Soldier Field Michael graduated from DePaul University with a Bachelor of Science in Business, specializing in accountancy. With a...
Bostrom, an association management company providing management, outsourcing and consulting to not-for-profits, has announced its newest client acquisition – the Tennis Industry Association (TIA). TIA is dedicated to promoting the growth and economic vitality of...
Bostrom is proud to announce Kellie Braband as a 2019 Forty Under 40® award recipient by the Association Forum and USAE weekly newspaper. The Forty Under 40 awards program, established in 2013, recognizes 40 up-and-coming association or nonprofit professionals who are...
