3 Steps to Building an Association’s Customer Journey By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com First, let’s get the jargon and definitions out of the way. PERSONA: A customer persona (also known as a buyer persona) is a semi-fictional archetype...
Beyond the Buzzwords: How Associations Can Build a Better Member Experience By Kathi Kaiser, Co-Founder and Partner, Centralis, kathi@centralis.com Today’s executives are bombarded with advice to focus on the “member experience”. They’re told to explore the “customer...
By Randy Lindner, President, rlindner@bostrom.com Challenges and Opportunities: Since 1970 in compliance with a federal mandate, the National Association of Long-Term Care Administrator Boards (NAB) member state boards and agencies were given the responsibility of...
By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com Customer obsession is Amazon’s No. 1 leadership principle: “Leaders start with the customer and work backward. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors,...
Bostrom Profile: Amanda Bignall INTERESTS Traveling Spending time with family Reading Knitting Baking Taking adventures around DC FAVORITE PLACES IN DC Mansion on O Lincoln Memorial Eastern Market DuPont Circle ROLE AT BOSTROMAmanda works with the Greeting Card...
After wrapping up an eventful year of supporting animals in need with Yappy Hours and Purrfect Pet contests, our employee-run Bostrom Cares Team has identified Hunger and Homelessness as the focus for 2020. We kicked (pun intended) the year off with a sock drive –...
As valued association partners of Bostrom, we appreciate the trust you place in us. Recognizing the ongoing and increased uncertainty that coronavirus (COVID-19) is causing, our highest priority is the health and well-being of our clients, members, stakeholders, and...
By Libby Lane, Business Development & Content Marketing Manager, llane@bostrom.com For me, it always evokes the mental image of that opening moment in War Games (yes, I’m dating myself) where the two United States Air Force Missile Wing controllers find themselves...
By Jeanne Sheehy, Chief Marketing Officer, jsheehy@bostrom.com Whether or not you consider your association a social media pro, it remains an essential part of every marketing strategy. According to Edison Research, there are now approximately 223 million social media...
By Ken Monroe, Chairman & CEO, kmonroe@bostrom.com In past issues, we’ve addressed branding, agile marketing, and the critical importance of culture. As a professional services firm, our largest asset is our people, so culture has the potential to greatly affect...
