Why Take Chances with Marketing?

Most of us have experienced the wrath of intrusive marketing: we started with direct mail (junk mail), migrated to telemarketers, watched the evolution of PC and spam email, and now we’re experiencing social media extremists. We have been inundated with unwanted junk...

Top 10 Why Strategic Plans Fail

Bostrom’s Top Ten List- Why strategic plans fail 10.  Sits on the shelf collecting dust 9.   Lacks competitive and environmental context 8.  Board does not monitor progress on a regular basis 7.  Outstrips capabilities and resources of the organization- too ambitious...

Portfolio Management: It’s Time

Spring has sprung, summer is about a month away.  Have you completed your annual spring cleaning yet?  It’s good practice for every association to annually review their product and service portfolio asking the questions: what to keep?  what to grow? and what to drop? ...

Harnessing Social Media

There is a transition well underway in how associations distribute information.  This platform which up until a few years ago was primarily print is fast being replaced by the internet and all things digital.  And,  social media (SM) is emerging as a platform of...