Content Marketing Manager

If you live and breathe integrated and content marketing with a strong digital spin and have excellent writing/communication skills, we want to talk to you! We are looking for a Content Marketing Manager to implement, track and optimize our association clients’ marketing communications campaigns across channels – with more emphasis on the digital channels.

Summary

Develop, execute, and measure the effectiveness of all content marketing initiatives to reach recruitment, retention, engagement and overall marketing goals for Bostrom and its clients.
 

Responsibilities

  • In conjunction with Account Executives and client staff teams, plan and execute all web, print, contact database, email, social media and newsletters for multiple clients
  • Design, build and maintain client social media presence where needed
  • Measure, analyze, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and content strategies with both traditional and digital channels
  • Collaborate with internal teams to create landing pages and optimize user experience for special campaigns
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Bachelor degree in marketing or a related field
  • 3-5 years of content marketing experience
  • Demonstrable experience writing, implementing and managing, marketing/contact database, email, social media, print production, ad management and/or newsletters
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate to action
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Adwords, LinkedIn and Yahoo! campaigns
  • Excellent writing, editing, proofreading and communications skills
  • Strong project management, analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Association experience is a plus but not required