Membership Development & Engagement
The ease of connection brought about by today’s technological tools has brought into question the very need for associations but they are still a vital and relevant source for building a community and accessing information for a common purpose.
Many membership models are being revisited and restructured, focused solely on providing value when and where the member or content consumer wants it and needs it. Bostrom membership growth and engagement services include a fresh look at how association audiences are connecting and getting their needs met through an association’s content, programming, professional development, networking and more. Content strategy and digital assessments play a much larger role today in identifying how to deliver the right value when and where your members need it.
APA hired Bostrom Consulting to take a look at the current and future membership structures under consideration. Their research techniques, discussion of best practices and recommendations on membership engagement and recruitment in conjunction with agile marketing techniques really helped us take the next steps needed to elevate and enhance our membership strategies.Archie Turner