Integrated Marketing Strategy

An integrated marketing approach ensures that your members receive a consistent message regardless of the communications platform or channel.  It helps you communicate and engage members with clarity.  Adding agile to the mix allows organizations an opportunity to adjust their approach and anticipate, react and respond as situations and issues change and emerge.

Marketing cloud

The goal is to make all aspects of marketing communication work together as a unified force, rather than permitting each to work in isolation. Many associations work in silos and are too departmentalized to implement an agile approach to marketing. Integrated marketing strategy delivers consistency and cost effectiveness.

Components of an Integrated Marketing Strategy include:

Situation Analysis

  • Business Model Exercise
  • Mission, Vision, & Strategic Priorities
  • Market Research
  • Market Landscape/Environmental Scanning
  • Competitive Analysis

Story Building/Communications Platform

  • Audiences
  • Value Propositions
  • Key Messages
  • Positions

Products & Programs

  • Offerings
  • Pricing Analysis

Annual Marketing Objectives

  • Education
  • Membership
  • Conference
  • Awareness

Integrated Marketing Implementation

  • Digital Presence Review
  • Website Strategy
  • Content Marketing Strategy
  • eMarketing Strategy
  • Public Relations
  • Advertising
  • Direct Mail
  • Affiliation Strategy

Metrics

 

Bostrom has provided solid operational support to move our board to a more strategic level and their ability to bring new ideas and modern association management practices has increased engagement from our members.

Greg Carlson

President, National Association of Housing Cooperatives