BOSTROM CORP TO IMPLEMENT NEW STRATEGIC PLAN FOR ROOF TILE INSTITUTE
EUGENE, OR, July 31, 2003 - - The Roof Tile Institute has taken steps to greatly expand awareness of concrete and clay tiles as the preferred roofing material in the United States and Canada by retaining Bostrom Corporation to provide comprehensive marketing and management services for their association. RTI recently engaged Bostrom Corporation to provide Strategic Planning, Governance and Branding initiatives.
"Bostrom Corporation was selected to lead RTI's expanded management and marketing efforts based on their demonstrated expertise in guiding associations through major organizational and market change," stated Mike Penny, RTI Chairman and President of MonierLifeTile. "We feel Bostrom is the firm to help us meet our new market share goals."
Bostrom Corporation is a professional services firm that specializes in providing consulting, outsourcing, and comprehensive management services to associations. With offices in Chicago and Washington, DC, Bostrom Corporation has been helping trade and professional associations for more than 75 years.
"We feel the experience and expertise we've gained from our work with other manufacturing groups will be of great help as RTI moves to the next phase of their strategic plan. We're excited about the challenges - and opportunities - that face RTI. We feel honored to be part of their new strategy," said Ken Monroe, President and CEO of Bostrom Corporation.
The Roof Tile Institute is a trade association comprised of manufacturers of clay and concrete roof tile and their suppliers. The association is dedicated to increasing the awareness of and market demand for tile roofing. They work toward continuous improvement in product quality and installation practices.