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Marketing Strategy

Bostrom's marketing services involve branding, development and selling of products and services, non-dues revenue generation and, most importantly, it is both strategic and tactical - linking to the organization's goals, objectives and mission.

As associations experience growth or reduction and when loyal members are saying "I just don't have time to volunteer," marketing becomes a critical component to your strategic plan. Bostrom's operations are built around customer and market-driven activity providing the high-level strategy and tools to meet each association's needs. Some of the many services include:

  • Marketing Plan creation and implementation
  • Advertising campaign development and management
  • Direct Marketing
  • E-marketing
  • Telemarketing
  • Program identification and management
  • Metrics reporting