Articles
"Trade Groups Regroup"
by V. Dion Haynes - Washington Post
Quote by Jeanne Sheehy, MBA, MCO, December 2008
"Some Associations are considering revenue-generating ventures to replace lost dues. Bostrom, a Chicago-based company that provides marketing and management services for 20 associations, is devising ways for the groups to make money from webinars, white papers, polls and podcasts, said Jeanne Sheehy, the firm's vice president and chief marketing officer."
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"Strategic Outsourcing: Doing More with Less"
by Phil Lesser, PhD, CAE
Reprinted from Association Forum, November 2001
"The key idea in using strategic outsourcing to increase an association's success is to focus on the word strategic. What is absolutely core to achieving the association's mission? Where do the CEO and/or key staff have in-depth knowledge of the association's members? And where can they best add value to the association by focusing staff efforts?
One way to help staff focus on those areas is to free them up from other activities that can be done by others. In a word: outsource."
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Four Tips for Successful Association Outsourcing
by Randy Lindner, CAE
Here are four quick but important tips for organizations looking for outsourcing solutions or evaluating their existing association management relationship.
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The Bostrom Guide to a Successful Association Management RFP
If you are planning to issue a Request For Proposal (RFP) for association management services, this free guide could be just the help you've been looking for. Our guide will lead you through the major components of the RFP and cover all of the information that should be included. Includes a complete sample RFP.
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The Bostrom Introductory Guide to a Successful Exhibit Prospectus
This useful guide will help you evaluate the exhibit sales material your organization produces. A component-by-component review of any trade show's most fundamental sales tool, and a great example of how Bostrom can help you get more from your exhibit program.
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