Barton Tretheway - Managing Partner, Bostrom Consulting Associates

Barton Tretheway is Managing Partner of  Bostrom Consulting Associates which he joined in 2001.  He is a nationally recognized expert in strategy, branding and innovation. Mr. Tretheway has worked with small privately held firms, Fortune 500 companies and non-profits.  He has experience in the association, educational, financial, manufacturing, medical, media, packaged goods, retail, service, technology, telecommunication, and transportation industries.

He consults and trains in a variety of subjects worldwide.  Expertise areas include planning, marketing and branding, innovation and new products, consulting competencies, planning, services selling, culture, teaming and leadership.

 Mr. Tretheway's consulting experience includes: developing growth plans and marketing strategies, defining new product and service concepts, performing customer market assessments, segmentation and positioning, developing business plans, and strategic account plans.  Recent experience includes working with a trade association to reposition themselves in a changing environment to increase their value proposition to their targeted members; assisting a non-profit educational services organization increase revenues by refocusing their development strategies and efforts.  He also helped a large national association evaluate a market and develop a growth plan for a major non-dues revenue producer.
 
Mr. Tretheway’s training experience includes assisting a global consulting firm’s marketing professionals to more effectively link and align their efforts to corporate strategy.  He also assisted a regional telecom company in implementing their new product process through a series of cross-functional teaming workshops.  This was delivered in a highly interactive environment utilizing company-specific cases.  Additionally, he led the delivery of a series of innovation workshops for an international packaged foods firm.  The team led the client in the development of an innovation blueprint including vision, roles, objectives, goals, strategy and action plan.

He has been an Adjunct Professor at the University Of Chicago Graduate School Of Business, teaching a class in New Products/Services Development and a Services Marketing course for their Executive Education program. He has also taught at Northwestern University's Kellogg Graduate School of Management and for the American Management Association, and was chair of a national growth strategy conference.  He has delivered speeches and seminars and has also moderated panels internationally to businesses, non-profit organizations and universities, the Marketing Institute, the American Marketing Association, Association of Internal Management Consultants and the Southwest CEO Council. He has been a featured guest on radio broadcasts as well as quoted in a variety of periodicals including USA Today, Crain's Chicago Business, Marketing News and Food Engineering.  He has published his work in numerous publications including Association Management, Marketing Management and a chapter in the Handbook of Business Strategy. Mr. Tretheway serves on the Editorial Board of the American Marketing Associations Marketing Management publication.  His professional affiliations include the American Society o f Association Executives, Chicagoland Forum and the Economic Club of Chicago.

Mr. Tretheway has held numerous consulting, training, marketing and management positions at the Strategic Management Group, Kuczmarski & Associates, and Sears Roebuck & Co.

Mr. Tretheway earned his MBA from Indiana University.  He received a BS degree from California State University.  For the past thirty two years, Mr. Tretheway has helped non-profit organizations in strategic planning, management and development.  He serves as a trustee for the University of Chicago Cancer Research Foundation and Lawrence Hall Youth Services.